The Best Cruelty-Free Mascaras & Vegan Mascaras

Europe currently bans 1,328 chemicals from cosmetics that are known or suspected to cause cancer, genetic mutation, reproductive harm or birth defects. In comparison, the U.S. FDA has only banned or restricted 11 chemicals from cosmetics. Unlike the United States, EU law requires pre-market safety assessments of cosmetics, mandatory registration of cosmetic products, government authorization for the use of nanomaterials and prohibits animal testing for cosmetic purposes.

Yup. We are way behind Europe.

Because of such lax regulation on the beauty industry in North America, there are so many harmful chemicals that are slipped into regular drugstore brand and even designer brand mascara.

Thankfully there are smaller beauty brands that are taking a stand against this, and giving us clean cosmetics, free of nasty chemicals and free of any animal testing.

Here are my favorite cruelty-free mascaras from clean cosmetics brands that I support!

BeautyIsCrueltyFree is a cruelty-free beauty & subscription box blog covering all the best ethical, cruelty-free, vegan and eco-conscious subscription boxes, brands & products. This post may contain affiliate links which is at no cost to you. For more information, see my disclosures.

The Best Cruelty-Free Mascaras & Vegan Mascaras

Best Cruelty-Free Mascaras:

W3LL PEOPLE Bio Extreme Expressionist Mascara

This is my top pick, and I use it every day! This cruelty-free organic mascara creates big, bold fluffy lashes instantly and it nourishes thanks to a synergistic botanical blend. Hyper-pure mineral pigments in the Expressionist Mascara create the boldest of colors for highly defined luxurious lashes.

The brush design precisely separates the thinnest, shortest, hard-to-reach lashes by expertly scooping up and lengthening each one, while delivering just the right amount of product. This wonder wand works for both tight lining and building. Allure Magazine Best of Beauty Award Winner.

Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO. 100% cruelty-free, petroleum-free, paraben free, coal tar-free, aluminum-free, fiber-free. Get It Here >

Best Cruelty-Free Mascaras:

Zuii Organic Vegan Mascara

Enriched with the benefits of Certified Organic Carnauba Wax and a unique blend of Certified Organic Nettle and Horsetail Extracts to condition, nourish and regenerate your lashes. This pure lightweight formula is perfect for those with sensitive eyes. Naturally helps build lash volume and length with Zuii’s signature essential oil rose scent. Completely smudge resistant.

Best Cruelty-Free Mascaras:

Rejuva Minerals Water Resistant Mega Lash Mascara

This vegan mascara is made of all natural ingredients, it is GMO-free, paraben free, and titanium dioxide free. It is also smudge free and water resistant. I tested it by wearing it swimming (what can I say I like to look glamorous even while underwater), and this mascara stood up to the test. No raccoon eyes after the dip, yet I was able to wash it off easily with makeup remover.